For the second part of project 2, we were supposed to come up with our research question and a summary for our intervention.

Research Question: What is the impact of fast fashion on consumer behavior (mainly gen Z)?

How can Question: How can more sustainable choices be made as consumers?

I decided to do 2 interventions as I was unsure about the success of my initial idea which was to create a poster, with a link to a survey and paste it around college. The questions in the survey were designed collect more data about the consumption of fast fashion and at the same time also inform the surveyees about the shocking effects of fast fashion, as well as to understand the how much fast fashion was actually being consumed by in this case just students, and if they were or they weren’t aware about the effects of fast fashion on the environment and if they were aware of the conditions of the sweatshops where these products are manufactured. As this was a public intervention where the decision to take notice to the poster was completely on the passers-by’s, I was unsure about the amount of responses I would get. Hence I decided to do to another intervention. 

My second intervention was where I reached out to people from my target audience specifically. As to get a more well rounded feedback I decided to first make them answer a few questions to gage their knowledge about the harmful effects of fast fashion, then show them a video which gave them more information about the subject, and then ask them a few more questions after showing them the video to undermine whether after getting to know more about this topic has changed their views on this or not, and also to find why are they are not making better choices. 

My key findings were that many people are still unaware of the cons of fast fashion, and the majority are also not interested in buying pre-loved as they feel the item is used. The main action which people felt needed to be taken was to expose the methods of production used by the big companies, and the way that this issue could be reformed is via having brands who adhere to sustainable production practices while maintaining an affordable price. There is a need for more awareness about the issue to make people join the cause and stricter regulations on practices of these mass production companies.