Intervention 3: UI elements

Intervention 3 started out as a way for me to test the “Art” concept in my project a little more, and I eventually decided on my third design.  As I wanted to make this intervention a public one, I decided to make it easy for the participants to interact with this intervention, each participant had to choose one from each page and give reasoning as to why.

As I wanted to test my intervention with an audience which was not in my comfort zone, and different from my past interventions as they were all based in my home country, in the summer break, I decided to take to the streets and decided to ask strangers who were aged 55+ to participate in my intervention, I tried this method over the course of 2 days, I managed to get 1 lady to participate in my intervention, many people refused to participate, the keywords I could describe from my conversations with them would be, “That’s dodgy, sorry”, “We’re busy”, “Do not have time for this”. I understand that this kind of reaction is something that can be the result of a public intervention, and something which I learnt from my tutor Sasha, that Londoners tend to be this way. Thus to continue this intervention I decided to reach out to participants from my previous interventions. I was able to get 3 more participants on board.

It can be seen that the majority of the participants prefer Unity when it comes to the sign up page, when it comes to the shopping page, participants prefer Emphasis and Space to Value, for the check out page the participants prefer Value to Space and Color, and for the progress page majority chose scale over any other fundamental. Overall it can be seen that Value, space and color seem to be the most preferred fundamentals of art. There is an opportunity to build more upon this, and the impact of these elements can be tested. Link to the images.

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